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Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

By Rob Norman Group M's global chief digital officer

This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…

Maxus is fully committed to creativity with Flare

Maxus is fully committed to creativity with Flare

Maxus is fully committed to creativity with Flare

By Britt Luyten Head of Comm's Planning

In January 2017 Jen Smith has been appointed as Global Creative Director. Her role will consist in taking initiatives, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across…

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